0
10
Edible
0
10
Ventures
The business of food
Design
+
Experience
+
Innovation

Exceptional food brands and experiences revolve around a clear, original vision of excellence.

With system design at heart. From product to plate, sourcing to branding, culture to community, and experience to economics.

Design
Innovation
Experience
Economics
Design
Innovation
Experience
Economics
Design
Innovation
Experience
Economics
Branding
Packaging
Sourcing
Culture
Communities
Branding
Packaging
Sourcing
Culture
Communities
Branding
Packaging
Sourcing
Culture
Communities
Chefs
Growers
Recipes
Innovation
Economics
Chefs
Growers
Recipes
Innovation
Economics
Chefs
Growers
Recipes
Innovation
Economics
This is where we start
with our

multidisciplinary

team.
Concept
Design
Development
Launch
We join the dots
for your edible ventures.
Connecting creativity with operational & design excellence, to help transform ideas into enduring, profitable brands.
As venture designers and system makers with decades of experience in the lifestyle, luxury & hospitality industry, we work with you to create edible ventures, brands and experiences.
Or transform them.

From master visioning to menu engineering

From spatial transformation to experience design

From branding to operations consulting

Our multidisciplinary team of experienced professionals, ensures that when you are building your dream venture, nothing should be off the menu. From blueprint to launch.
Better & simpler
with our 0 to 10 capabilities
food ventures
01
Visioning &
Ideation
  • ● Big Picture Strategy
  • ● Positioning
  • ● Market Entry Strategy
  • ● Innovation Sprints
food brands
restaurants
We help you put together a strategic master plan that aligns with market opportunities, culture and consumer preference.
02
Concept Development, Brand Strategy
  • ● Concept Development, Visualization
  • ● Brand Strategy
  • ● Product Roadmap
  • ● Customer Journey (Speculative Design)
concept restaurants
Ventures that thrive operate with clarity of concept. Visualise and strategize with professionals who get the big picture.
menu engineering
03
R&D & Menu
Engineering
  • ● Menu Engineering, Product Development
  • ● Food Research, Cultural Insights
  • ● Revivalist Food Design
  • ● Costing & Pricing Advisory
What gets on the plate, where from and how it is sourced, determines whether your venture would be sustainable.
restaurant design
kitchen operations
04
Branding, Identity Design, Packaging
  • ● Branding, Identity Development
  • ● Packaging, Visual Design
  • ● Product Design
  • ● Merchandise Development
food consulting
Unique, memorable identity and branding signals your position in the market. It sets the tone for your experience.
food branding
05
Architecture,
Spatial Design
  • ● Master Plan and Zoning
  • ● Architecture & Planning
  • ● Interior Design & Environment
  • ● Sustainability Consulting
packaging
identity design
Exceptional restaurants stand out for their atmosphere, and how they activate their identity across spaces and materials.
06
Operations Consulting & Planning
  • ● Operations Audit
  • ● Developing Brand Standards
  • ● Quality Consulting, Sustainability Ethics
  • ● Supply Chain Consulting & Vendor Development
venture studio
Operational diligence is critical for guiding investment decisions. It helps with efficiencies and long-term value.
innovation
07
Experience Innovation & Service Design
  • ● Experience Design & Innovation
  • ● Customer Journey & Cultural Anchors
  • ● Food Styling & Presentation
  • ● Service Design & Culture
Experience and Service Design ensure that form, function and flavour cohesively bring your edible story to life.
food marketing
turnkey restaurant design
08
Lean Technology &
Digital Development
  • ● Website Design UI, UX
  • ● Application Development
  • ● Digital Transformation
  • ● AI & Workflow Automation
food consulting
Embracing technology and digital innovation is essential for operational excellence and elevating the experience.
interior design
09
Content, Communication & Storytelling
  • ● Brand Narrative, Storytelling
  • ● Food Photography, Microfilms
  • ● Communication Design, Marketing
  • ● IP Design & Community Building
Marketing and storytelling in the edible universe weaves together cultural identity, narratives, and tailored content.
spatial design
experience design
10
Incubation & Turnkey Projects
  • ● Community Innovation & Incubation
  • ● Farm to table concepts
  • ● Food tourism & Revivalism
  • ● Government Impact Projects
service design
food heritage
Our venture development studio and makers collective incubates turnkey ventures, food tourism, and heritage initiatives.
The team
by your side
Venture Designers
Development Cell
Architecture Team
Hospitality Experts
Makers Community

Venture Designers and Brand Architects at NYUCT Design Labs

who have had a professional practice of building out new ventures, leader brands, experience innovations, and placemaking from concept to launch.

Food design, product development & excellence cell led by Master Chef Dr. Samir Mulaokar

who has led culinary operations across leading luxury hotel chains and brands in UK & India, and shaped entrepreneurial food ventures for founders.

Award winning, Architecture & Sustainability Design team led by Priyamwada Singh (Masters of Architecture, Columbia Univ., US)

that brings deep experience and creativity in creating storied and sustainable spaces and a practice that has spanned across New York, Germany and India.

Luxury hospitality market development, led by Shifaali S, who has led business mandates at scale for luxury brands

and fronts a team that has experience in market development and place making with leading luxury chains and founders, across more than 45 locations.

A diverse makers community at NYUCT Design Labs that ensures nothing stays off menu while building your venture,

This includes biotechnologists, multidisciplinary designers, researchers, botanists, mixologists, material experts, production specialists, writers and curators.

BRIDGE
THE GAP.